Bill Bunten, the mayor of Topeka, Kansas, has renamed his city “Google” for the month of March in an effort to attract the attention of the company’s pilot internet program, which intends to test lightning-fast fiber-optic cables in select communities across the United States.
Bunten, who feels that the introduction of such a speedy network to the otherwise “slow” town would boost business and inspire youth to remain in the city, is a 79-year-old who is not much of an internet user himself.
Google has not yet responded to the city’s campaign and continues to offer its experiment to communities across the nation.
In related news: I am completely, and utterly unimpressed.
Some would say that a publicity stunt like this might actually catch Google’s attention while simultaneously earning the city some “cool points.”
I say that if the company isn’t already well aware of its global importance, Topeka is like an all-too-eager teacher’s pet holding a polished apple in hand and presenting a snotty smile that even a mother would tire of seeing– ready to remind the search giant of just how awesome it is.
I have absolutely no qualms with the position of political and economic leverage that a game-changer like Google has gained within the last decade of internet growth, but I would have never expected a governing figurehead to publicly brown-nose the company.
I feel that the implications of undermining the culture and historical context of Topeka’s name in favor of a suck-up scheme for faster internet goes beyond a fun and harmless PR stunt. Imagine being a proud citizen of Topeka, Kansas and having to drive past a sign that reads, ‘Welcome to Google, Kansas”(displayed In the logo’s trademark colors, mind you) on your way home from work every day. To me, it would be equivalent to my father executively changing the family surname to “Saints” for a month in celebration of the team’s Superbowl victory. And now, by association, my very name represents an entity that has never personally done anything for me– or has had any part in my lineage, for that matter. Identity should never be compromised in the pursuit of economic gain (or anything else), which I overwhelmingly see as the motive for Bunten’s stunt. Ah… more fuel for Google’s monumental realizations of self-importance.
At least the NFL doesn’t have enough personal information on me, my family, and the citizens of Topeka Kansas to plot something truly insidious.
Not cool, dad. Not cool.